SMALL BUSINESS SATURDAY 2025
NOVEMBER 29, 2025
WHAT IS SMALL BUSINESS SATURDAY?
Small Business Saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger Shop Small Movement. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving in the U.S. Since it started in 2010, consumers have reported spending an estimated $163 billion at small businesses across all 12 Small Business Saturdays combined*.
*This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts or sales. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).
WHEN IS SMALL BUSINESS SATURDAY 2025?
Small Business Saturday 2025 falls on November 29, 2025 this year. It is a date to shop with and support Small Businesses within the community.
Small Business Saturday is a popular nationally recognized day that can help increase awareness of your business and of the Shop Small movement in a whole.
How do I prepare for Small Business Saturday?
Create A Marketing Strategy
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What is your goal?
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What sales or promotions will you run?
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What channels will you use?
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Who is your target audience?
Restock Inventory and Supplies
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Do you have enough inventory in stock?
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Do you have packaging and shipping supplies?
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Do you have business cards/labels?
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Make sure your website and social media platforms are up to date.
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See what other businesses in your community are doing to celebrate. Collab if you can.
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Research social trends.
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Create your business's promotional marketing materials. Printed and Online.
What should I offer on Small Business Saturday?
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Discounts on best sellers.
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Buy one get one free deals
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Free gift with purchase.
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Host a giveaway
How do I promote my promotions?
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Email Campaigns
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Social Media Posts
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Newsletter
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Blog Posts
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UGC Content
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Influencers
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In Person Events
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Paid Ads
SMALL BUSINESS OWNERS
Why should I participate in Small Business Saturday?
Other November Marketing Days
November 11, 2025
November 28, 2025
November 29, 2025
December 1, 2025
Veteran's Day
Black Friday 2025
Small Business Saturday 2025
Cyber Monday 2025
Marketing Blog Posts
Hashtags To Use
#smallbusinesssaturday
#sbs
#shopsmall
#supportlocalbusinesses
#supportsmallbusinesses
#smallbusiness
#localbusiness
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